Historic Breakthrough: Štajerska Among Europe’s Tourism Elite
European Best Destinations (EBD) ranked Štajerska an outstanding 3rd among the 20 most desirable European destinations for 2026, based on votes from tourism professionals and more than 1.3 million international travelers.
Madrid took first place, followed by Nicosia in second, while Štajerska—supported by remarkable international backing—secured third place, surpassing globally renowned destinations such as Verona, Paris, Madeira, and Lisbon.
By being named among the top three destinations in Europe in the “European Best Destinations 2026” selection, Štajerska gains an internationally recognized label that strengthens its global visibility, enhances competitiveness in key international markets, and positions the region among must-visit destinations for travelers seeking high-quality and authentic European experiences.
The award brings increased media exposure, strong visibility on leading tourism platforms, and a prominent presence in digital search engines and AI tools, where the majority of travel decisions are made today.
Events in the Destination Štajerska
The Destination Štajerska invites you to:
Festivals, music events, cultural events, ethnological events, sports events, entertainment events, gastronomic events, children's events and more and more and more.
Events and activities for everyone!
Štajerska
From untouched nature to an urban center in just a few minutes
If you imagine a destination where you don't have to choose between urban and natural worlds, as you can indulge in both in a blend?
Municipalities in the Štajerska Destination
Wine and cuisine
Start a gastronomic and wine adventure
Culture
Cultural Enjoyment in Štajerska
Discovering Nature
Unlock the wealth of nature.
Active holidays
Discover exciting adventures.
Health and Wellness
Refresh your body and soul.
Vinorodna Štajerska
Meet the winemakers of the Association Združenja vinorodna Štajerska. The association is a stand-alone and independent organisation of winegrowers who have teamed up to jointly promote the wine-growing district in which they operate.
The aim of the association's activities is to raise the visibility and reputation of the wine-growing district of Štajerska Slovenija and to place on the world wine map the best wine-growing regions and to improve the visibility of the district as a wine destination with a quality wine tourist offer.
Wine and cuisine
Start a gastronomic and wine adventure
Culture
Cultural Enjoyment in Štajerska
Discovering Nature
Unlock the wealth of nature.
Active holidays
Discover exciting adventures.
Health and Wellness
Refresh your body and soul.
Warm, hospitable and witty
Discover Štajerska
Štajerska offers both locals and visitors a unique combination of urban and natural experiences.
With its accessibility, it reduces the carbon footprint of travelers while increasing the variety of experiences available.
Enjoy outdoor activities or indulge in the delicacies of a well-stocked table.
Styria ensures that every guest feels at home.
Stay in touch.
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